We were commissioned by Google to run a cross-agency Innovation Sprint alongside MEC and Mulberry. The objective? To make London Fashion Week more accessible to a wider audience online.
Regarded as one of the ‘big four’ fashion shows, the event is inherently exclusive—with tickets hugely limited. We facilitated workshops and collaborative sessions to better understand how we could bring the event to the thousands of fans unable to attend in person.
“Our solution saw a range of 360 degree cameras installed and accessed remotely from phones & tablets —allowing otherwise unseen content to be captured and shared”