Putting girls at the centre of the development agenda
For many girls in the developing world their future is already defined, ingrained social norms perpetuate stereotypes and prevent change. Working with girls and those around them, Girl Effect have developed a unique impact strategy.
Using the latest ideas in media, technology and girl-centred community engagement they are challenging discriminatory gender norms and starting conversations about how girls are viewed in society.
60% of girls in Pakistan rarely or never feel confident to speak and be heard when in the presence of boys and men— Girls Speak Out, Plan International (2015)